Pharmacy Podcast Network

Pharmacogenomics: A Primer for Clinicians | PGX for Pharmacists

Dr. Samit Shah serves as the Dean of the Regis University School of Pharmacy. Dr. Shah also served as the Assistant Dean and Department Chair of Biopharmaceutical Sciences at KGI SPHS. Dr. Shah earned a BS in pharmacy from North Gujarat University, a PhD in pharmaceutical sciences from the University of Missouri-Kansas City (UMKC), and an MBA from South University. He received post-doctoral training at the Massachusetts Institute of Technology (MIT).
Dr. Lam received her Doctor of Pharmacy degree from the University of Southern California (USC). She completed a two-year fellowship at USC School of Pharmacy in HIV pharmacotherapy and translational research. She is credentialed by the American Academy of HIV Medicine. She is currently an Associate Professor at Chapman University School of Pharmacy.
Dr. Lam currently practices in a multidisciplinary medical team treating general medicine, HIV and HIV/HCV coinfected patients with the AltaMed Medical Group in Santa Ana. Dr. Lam has also authored several book chapters and journal articles on these topics.
Together with Dr. Mary Gutierrez they have written the book called Pharmacogenomics: A primer for clinicians. Now available on Amazon.
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Helping Patients with Medicare Open Enrollment | RMS CLIMB

Every Year, Medicare Open Enrollment runs from October 15th to December 7th. This month on the CLIMB podcast, we explore opportunities for pharmacies to improve customer-centricity by assisting patients with their program selections. Brad Jones hosts this panel with guests Chris Cornelison (Pharmacist and Founder SolutionsRx), Janae Jumper who runs the Open Enrollment Program at Western Drug and Katelyn Ylitalo, a Pharmacist at White’s Pharmacy.
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The Role of Pharmacists, residents, and students in DSMES classes with Dr. Nicole Pezzino PharmD | Beyond the Sig

In this month’s episode, we welcome pharmacist, Dr. Nicole Pezzino, who has a myriad of experience with DSMES from student and resident to a nationwide coach. Dr. Pezzino received her PharmD degree from the University of Pittsburgh and continued her training as a community pharmacy resident at UNC. She is now an associate professor, the Director of Community Outreach and Innovation, and the PGY1 community pharmacy residency director at Wilkes University. 
https://www.linkedin.com/in/nicole-pezzino-pharmd/
Dr. Pezzino shares personal stories of the impact a pharmacist can make on building relationships with patients in order to individualize their diabetes care. A recent article published in March 2020 found that pharmacy students who taught DSMES classes had a significant improvement in their clinical knowledge and confidence. Dr. Pezzino has seen similar results in her own practice with the pharmacy students on APPE rotations she integrates into DSMES. 
https://www.ajpe.org/content/84/3/7621.full
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New Roles in Patient Centricity | DarshanTalks

In this episode of the DarshanTalks podcast, we discuss with the guest John Lewis about New Roles in Patient Centricity, patient recruitment, and the host Darshan Kulkarni Pharm.D, MS, Esq. holding an interesting conversation that revolves around patient centricity. John Lewis an Executive Director of Heart Valve Voice US - patient advocacy, nonprofit organization, provides patients with a united voice to improve health for people living with heart valve disease by advocating for early detection, meaningful support, and timely access to appropriate treatment for all people affected by heart valve disease. The conversation began with the effects of the corona pandemic as supposed to the years 2020 and 2021. No one anticipated the 2020 march lockdown, everyone had some plans for the year and now the ending of 2021 it hasn't been a great year too as discussed by the host and guest in the podcast. The expert said that the company was able to plan in the pandemic period, many non-profit organizations required funding and that was lacking due to pandemic also the patient advocacy aspect was discussed wherein patients were informed and all the issues that were pending were taken up by the company to ensure patient centricity. He conveyed the takeaways in the pandemic and one of them was research advocacy that involves patient preference study and evolving new opportunities or directly involved recruiting patients for clinical trials. He explained in detail and drove a comparison between the practicality of what is happening in patient advocacy and whats researchers' line of thought. The concept of patient-focused device or medical development wherein one is taking patient thoughts, wishes, and considerations into the design of the clinical trials and outcomes of the clinical trials whilst there exist patient-reported outcomes which means that it can occur during the clinical process or clinical care that may not be considered or quantified in the initial stage. Further, there are patient preferences which is an emerging area. Many pertinent questions were asked regarding patient selection, and the company's overall heart valve outlook towards the patients that were answered by the expert.
Connect with John Lewis:
On LinkedIn: https://www.linkedin.com/in/johnlewisdc/
Twitter: @jlewisdc
Email: john@heartvalvevoice-us.org
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Why Pizza Is NOT Working | Dr. Bled Tanoe, PharmD

#PizzaIsNotWorking campaign calls for greater support for overworked pharmacists, referenced from Becker's Health:
Oklahoma City pharmacist Bled Tanoe, PharmD, recently started the #PizzaIsNotWorking social media campaign to draw awareness to the reality that free pizza and other ad-hoc rewards are not a viable solution to the burnout sweeping the pharmacy industry.
Dr. Tanoe share with us that she and other pharmacists desperately need pharmacies' parent companies to make major changes to the way they support pharmacists and pharmacy technicians.
"One of their biggest fears is I am going to make a mistake and it is going to cost someone's life. Someone is going to make a mistake and it will cost someone's life or their family's life," she said.
Pharmacists who have joined the movement say that the added responsibilities that came with the pandemic, such as administering COVID-19 vaccines and tests, have exacerbated the problem. Many pharmacists have shared stories of quitting their jobs or wanting to enter early retirement as a result of the stress.
"There are people who have been in the profession for 20-40 years who love being pharmacists who say, 'I can't do this anymore.' And when people who have been in the industry that long say that they can't do it anymore you know it is very severe," Dr. Tanoe said. 
The "​​Pharmacy Staff for COVID-19 Support" Facebook group Dr. Tanoe started as part of the campaign has about 44,600 members.
Introduction audio from KOCO New Channel ABC Affiliate, reporter, Abigail Ogle:
https://www.koco.com/article/oklahoma-pharmacist-creates-unique-hashtag/37876775
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The Impact of Universal Hepatitis B Vaccinations | Conscious Pharmacist Podcast

The Advisory Committee on Immunization Practices (ACIP) recommends vaccination of adults at risk for HBV infection, including universal vaccination of adults in settings in which a high proportion have risk factors for HBV infection and vaccination of adults requesting protection from HBV without acknowledgment of a specific risk factor. Michelle Sherman, RPh., is a pharmacist expert in HIV & HEP-C treatment protocols & is the host of the Conscious Pharmacist Podcast. Michelle is the special co-host of today's discussion on the proposed impact of universal Hepatitis B Vaccinations.
About our guest: Catherine Stevenson is Director of Corporate Strategy at Dynavax Technologies, a California-based biotechnology company which has developed and commercialized a 2-dose Hepatitis-B vaccine. With a Masters in Health and Science Policy, her background spans over 10 years of working in biotechnology, non-profits, and scientific research.
Referenced Journal Articles:
Stevenson C, Youn JH, Hayney MS, David C. Preventing hepatitis B virus infection among healthcare professionals: potential impact of a 2-dose versus 3-dose vaccine. Hum Vaccin Immunother. 2021
Stevenson C, de la Rosa G, Anderson CS, Murphy PS, Capece T, Kim M, Elliott MR. Essential role of Elmo1 in Dock2-dependent lymphocyte migration. J Immunol. 2014 Jun 15;192(12):6062-70.
Bradel-Tretheway BG, Mattiacio JL, Krasnoselsky A, Stevenson C, Purdy D, Dewhurst S, Katze MG. Comprehensive proteomic analysis of influenza virus polymerase complex reveals a novel association with mitochondrial proteins and RNA polymerase accessory factors. J Virol. 2011 Sep;85(17):8569-81.
Zhou T, Zheng A, Baxa U, Chuang GY, Georgiev IS, Kong R, O'Dell S, Shahzad-Ul-Hussan S, Shen CH, Tsybovsky Y, Bailer RT, Gift SK, Louder MK, McKee K, Rawi R, Stevenson CH, Stewart-Jones GBE, Taft JD, Waltari E, Yang Y, Zhang B, Shivatare SS, Shivatare VS, Lee CD, Wu CY; NISC Comparative Sequencing Program, Mullikin JC, Bewley CA, Burton DR, Polonis VR, Shapiro L, Wong CH, Mascola JR, Kwong PD, Wu X. A Neutralizing Antibody Recognizing Primarily N-Linked Glycan Targets the Silent Face of the HIV Envelope. Immunity. 2018 Mar 20;48(3):500-513.e6.
Contributing Posts:
Stevenson, C, P Peeples. “Real-world evidence and value-based contracting – swipe left or swipe right?” https://www.healtheconomics.com/blog/2019/02/real-world-evidence-and-value-based-contracting-swipe-left-or-swipe-right/.
Stevenson, C, P Peeples. “Pharmacy Benefit Managers: A Mechanism for Containing Costs or a Contributor to Rising Drug Prices?” L https://www.healtheconomics.com/industry-news/pharmacy-benefit-managers-a-mechanism-for-containing-costs-or-a-contributor-to-rising-drug-prices.
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Pharmacy JEOPARDY! With Campbell University School of Pharmacy | Lets Pharmonize

The second installment of a series of pharmacy JEOPARDY! games, this episode features the amazing students of Campbell University School of Pharmacy in North Carolina. We hope you enjoy the fun and interesting questions that explore pharmacy, chemistry, biology and more. Cheer on your champions and we'll see you at the state championship in October!
This is NOT your physician's podcast. Hosts Shane Garrettson and Cal Vandergrift dive into the pharmacy world with fun, interesting, and downright weird topics!
Tune in for NEW episodes, available on Spotify, Apple, Anchor, and more! Check out our Facebook, Twitter, and Instagram pages at Let's Pharmonize to view videos and images relevant to every episode! If you have any questions, comments, or even corrections, e-mail us at pharmonization@gmail.com.
PLEASE READ: Shane, Mickey, Cal and Justin are NOT medical professionals. DO NOT USE the information presented in this podcast to aid in your own personal health or medicinal benefit. This is a light-hearted podcast that should not be taken with the same seriousness as your own personal health.
A special thanks to Kelly Kerr for creating the music used in the intro and outro.
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Know Your Organism – How the Use of Precision Medicine in Infectious Diseases Can Save Lives | The Public Health Pharmacist

What does public health mean to you?
 Focusing on the most vulnerable patient populations and resource-limited care settings at most risk for multi-drug resistant pathogens to improve clinical outcomes, antimicrobial stewardship programs, and infection prevention and control practices.
Bio
Dr. Amy Hanson received her Doctorate of Pharmacy from Drake University (Des Moines, IA). She completed a PGY1 at Mercy Hospital (Chicago, IL), a PGY2 Infectious Disease Residency at Rush University Medical Center (RUMC) in Chicago, IL, and stayed on as the Infectious Disease Pharmacist at RUMC for 6 years. Amy transitioned to work as a Project Administrator in Antimicrobial Stewardship at the Chicago Department of Pubic Health in 2018, developing several antimicrobial stewardship educational campaigns and collaboratives for outpatient and long-term care healthcare settings. Currently, since July 2021, Amy is a Medical Science Liaison at IDbyDNA, a precision metagenomics diagnostic company.
Social Media 
LinkedIn and Twitter (@AmyHansonPharmD)
linkedin.com/in/amy-hanson-pharmd-bcps-aq-id-11ab58168
Web Links
https://idbydna.com/
https://www.chicagohan.org/antimicrobial-stewardship-programhttps://www.chicagohan.org/outpatient-toolkithttps://www.chicagohan.org/dental-toolkit
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Pharmacy JEOPARDY! With UNC Eshelman School of Pharmacy | Lets Pharmonize

The first of a series of pharmacy JEOPARDY! games, this episode features the amazing students of UNC Eshelman School of Pharmacy in North Carolina. We hope you enjoy the fun and interesting questions that explore pharmacy, chemistry, biology and more. Cheer on your champions and we'll see you at the state championship in October!This is NOT your physician's podcast. Hosts Shane Garrettson and Cal Vandergrift dive into the pharmacy world with fun, interesting, and downright weird topics!
Tune in for NEW episodes, available on Spotify, Apple, Anchor, and more! Check out our Facebook, Twitter, and Instagram pages at Let's Pharmonize to view videos and images relevant to every episode! If you have any questions, comments, or even corrections, e-mail us at pharmonization@gmail.com.
PLEASE READ: Shane, Mickey, Cal and Justin are NOT medical professionals. DO NOT USE the information presented in this podcast to aid in your own personal health or medicinal benefit. This is a light-hearted podcast that should not be taken with the same seriousness as your own personal health.
A special thanks to Kelly Kerr for creating the music used in the intro and outro.
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Tips for Member Engagement, Overcoming Legislative Setbacks, and More from Successful Pharmacy Associations | PUTTCast

Hosts: 
Monique Whitney
Scott Newman
Panelists:   Danny Martinez, CPhA
Deb Billingsley,
OPhA Randal Johnson, LIPA
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A Matter of Medication Distribution Models | The Future of Pharmacy Podcast

Introduction
Central pharmacy is the hub of care that patients and providers depend on. Which is why pharmacy leaders follow a deliberative, collaborative approach when choosing a medication distribution model. Hear how two pharmacy leaders approached the matter of distribution models and arrived at very different conclusions.
Participants 
Host:
Ken Perez, Vice President, Healthcare Policy and Government Affairs, Omnicell
Guests:
Richard J. Artymowicz, PharmD, MBA, FCCP, BCPS, Director of Pharmacy Services, Administrative Director of Sleep and Wound Services, Cape Regional Medical Center
Donna Yeaw, RPh, Director of Pharmacy, St. Luke’s University Hospital
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Pharmacists Providing Patients with Trusted Care During the Pandemic & Beyond

In the fight against COVID-19, frontline health workers have been vital to keeping the pandemic at bay, but recognition of individual professions’ efforts have been inconsistent at all levels. Pharmacists around the world have continued to provide direct patient care and perform frontline duties for their communities during this pandemic, but are often relegated to the background and overlooked when frontline workers are heralded. Community pharmacists are the most accessible healthcare practitioners, which is further proven during the pandemic as they continued to provide direct patient care despite restrictions imposed by the government due to the pandemic. Due to the inaccessibility of other healthcare practitioners during this time, community pharmacists have reduced the burden on the healthcare system by diverting the influx of patients away from hospitals through triaging and screening patients.
Community pharmacists have played various roles in supporting the healthcare system during COVID-19: delivering medications to patients, educating patients on telehealth services, assessing patients for renewal of chronic medications, performing consultations on minor ailments, clarifying misconceptions about COVID-19 treatments, and contributing to COVID-19 screening. Alongside ICU nurses, physicians, and respiratory therapists, hospital pharmacists have been part of the COVID-19 efforts and their roles include management of drug shortages, development of treatment protocols, participation of patient rounds, interpretation of lab results for COVID-19, participant recruitment for clinical trials, exploration of new drugs, medication management advice, and antimicrobial stewardship. Further support from pharmacists will be needed once a vaccine is launched in order to reach population-wide coverage. Amid COVID-19, pharmacists have not stopped working as frontline workers and they should be recognized as such.
Special Guests:
Tara Pfund, PharmD – Product Manager – AssureCare
Paige Clark, RPh – VP Of Pharmacy Program and Policy – Prescryptive
Kevin Russell, RPH, MBA, BCACP – Director of Pharmacy: Clinical Operations – Prescryptive
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Pharmacogenomics APPE Rotation | PGX for Pharmacists

According to American Journal of Pharmaceutical Education, there are over 100 pharmacy schools and less than 30% offer an APPE rotation focused on pharmacogenomics (PGx). We need more pharmacists that are practicing PGx in the field to become preceptors to pharmacy students. My two amazing students on their first virtual PGx rotation with me speak about their experience. Noel Tint, BSPS, and Erica Feith are both PharmD candidates 2022 from Saint Louis College of Pharmacy at the University of Health System and Pharmacy.
Link: www.ncbi.nlm.nih.gov/pmc/articles/PMC7779881/
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Evolving Trademarking | DarshanTalks

On this episode of @darshantalks, we had discussed Evolving Trademarking with guest Christiane Campbell. Christiane Campbell, Cannabis and Luxury Branding Attorney, Partner at Duane Morris LLP (https://www.duanemorris.com/), had spoken about the recent boom in cannabis litigation, catalysed by the New Jersey effect.
The legalisation of cannabis in New Jersey significantly impacted the tri-State area and the Midwest parts of the US. The pharma bills recently passed include the legalisation of cannabis for recreational use as well, which is evidence of FDA approval. Doctors have started prescribing doses of cannabis to their patients for medical use, but if they get the specifications wrong, it can lead to a consumer issue.
Disputes related to false advertising are coming up, where companies are falsely claiming that their product is of higher quality and concentration. In case of trademark disputes, the client usually wants to know if the label is appropriate to avoid litigation or being sued by the USPTO and is the least bothered about whether the percentages of constituents of cannabis are correct.
Trademark lawyers need to look at the issues with respect to the use and registration of the client's brand. More than looking at a trademark specifically, it is crucial to look at what brand it is about and whether the celebrity fits the associated messaging. Sometimes, if a star says something in an advertisement that was thoroughly vetted but still not sufficient, the FDA states that it is a false advertisement, and thus it should be replaced with a corrective ad.
Usually, these kinds of circumstances are accounted for in the contract negotiated by the brand against the talent.
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Leadership During a Pandemic – How Women in Pharmacy Have Come to the Rescue | The Public Health Pharmacist Podcast

What Does Public Health Mean to you? 
Public health (pharmacy) means improving the health of the population through the use of medicines and - more importantly - pharmacy services.
Bio
Helen E. McKnight graduated from University of Florida with a Doctor of Pharmacy degree and completed a Pharmacy Practice Residency at University of Maryland Medical System. She has been a pharmacist for 25+ years. Her current role is Director of Pharmacy Services at Princeton Baptist Medical Center in Birmingham, Alabama. Prior to moving to Alabama, Dr. McKnight practiced Pharmacy in South Florida and Upstate New York. She has been fortunate to be part of the American Society of Health System Pharmacists “Leading Edge” and ASHP Foundation “Pharmacy Leadership Academy” programs. In 2016, Dr. McKnight completed her MBA with an emphasis in Healthcare Management from New England College in New Hampshire. In 2019, Dr McKnight became the first Alabama pharmacist to pass the Board of Pharmacy Specialties-Compounded Sterile Preparations exam. Dr. McKnight enjoys traveling with her husband and teenage son.
Social Media
LinkedIn -
https://www.linkedin.com/in/helen-mcknight-pharmd-mba-bcscp-b0a930bb/
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What does Cannabis have to do with PGx? | PGX for Pharmacists

On this episode of the PGx for Pharmacists Podcast, Dr. Codi Peterson, a Doctor of Clinical Pharmacy and pediatric pharmacist, and discusses what was once a taboo subject for pharmacists and that is cannabis. We will explore how pharmacy has and hasn’t progressed in its acceptance of cannabis over the years, what roles Codi plays in the cannabis industry, how he has often had to make clinical decisions with limited pediatric data and how he applies the same logic to evaluate cannabinoid- based therapies. As well, we will discuss the pharmacogenomics, pharmacokinetics, and pharmacodynamics of cannabis.
On This Episode We Discuss:
· Codi’s education (Brief)
· Codi’s non-cannabis PharmD work experience (Brief)
· What sparked Codi’s interest in cannabis?
· Cannabis’ mechanism of action and possible reasons why it isn’t yet a standard medication
· Codi’s PGx cannabis work experience
· PGx of Cannabis
Guest and Contact Info: Codi Peterson, PharmD, RPh pedrphphx@gmail.com
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Amina Abubakar, PharmD | PGX for Pharmacists

Amina Abubakar, PharmD, AAHIVP
CEO of Avant Pharmacy & Wellness Center
President of Avant Institute
Amina Abubakar graduated from the Philadelphia College of Pharmacy
University of the Sciences in 2005. She is the owner and manager of
Avant Pharmacy & Wellness Center formerly known as Rx Clinic Pharmacy in
Charlotte, NC, and the founder of the Avant Institute.
She is an internationally recognized award-winning clinical pharmacist, Certified
HIV Specialty Pharmacist, a preceptor to UNC Chapel Hill residents and students
from several schools of pharmacy. Recently, Amina was bestowed the honor by
the National Community Pharmacists Association as 2020’s Independent
Pharmacist of the Year and also received the 2020 Bowl of Hygeia from the North
Carolina Association of Pharmacists for outstanding service to the community.
She has fostered an environment that showcases the impact of community
pharmacists on patient care by collaborating with medical providers and
expanding pharmacist-led clinical services in her community. Her desire to help
others advance the pharmacy profession inspired her to found the Avant Institute
to offer training to pharmacies across the country on the practical application of
clinical pharmacy services through developing sustainable physician
collaborations.
Pharmacogenomics in a community pharmacy: ACT now
Pharmacists practicing in community pharmacy are accustomed to optimizing drug therapy through various medication therapy management programs. They use patient-specific information obtained from the patient and their prescribers to cater patient-specific drug regimens. Pharmacogenomics is rapidly evolving, and this field can help optimize medication therapy using an individual's genetic code to identify opportunities for increased or decreased adverse effects or changes in efficacy. Pharmacogenomic testing technology has made conducting pharmacogenomic testing in community pharmacies possible. Pharmacists must arm themselves with the knowledge and skills specific to pharmacogenomics in order to fully integrate this expanding area into patient care and turn this into a great opportunity.
[Advocacy] Currently, she shares her passion for pharmacy advancements with
pharmacists, patients and policy makers all over the country through
Pharmacogenomics. She was invited to the White House Office of Science and
Technology Policy and to the FDA to discuss the role of pharmacists in
pharmacogenomics.
This episode is sponsored by the Ultiguard Safe Pack. UltiGuard Safe Pack is the only pen needle product that comes with an all-in-one sharps container. Learn more about why UltiGuard Safe Pack is the best choice for your patients and your pharmacy., 
Learn more about the UltiGuard Safe Pack: 
https://www.ulticare.com/ultiguard-safe-pack/podcast
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Beyond the Sig LIVE!! Pennsylvania Pharmacists Association Annual Meeting

Welcome to the Pennsylvania Pharmacist Association Annual Conference Summary Podcast. 
Throughout this COVID-19 pandemic, we have seen pharmacists Level Up, demonstrating innovation, resilience, and our collective power to be an integral part of the healthcare team. 
The PPA’s theme is all about Pennsylvania’s Pharmacists ability to LEVEL UP!! The Annual Conference took place on Friday, September 24th through Sunday, September 26th at the Harrisburg Hilton Hotel - in Harrisburg, Pennsylvania. 
Dr. Isabelle Litvak, PharmD --the host of Beyond the Sig!
PGY1 Community-Based Resident Wilkes University/Weis Markets
Lambda Kappa Sigma, Alumni-Collegiate Ambassador 2020-2022
We are excited to be back in-person for the 2021 PPA Annual Conference at the Harrisburg Hilton. This year’s conference theme is Level Up, and this could not be more true over the past year for all involved in the pharmacy profession. We are excited to have our signature events return such as our Exhibit Hall, Student Diabetes and Lip Sync Competition, and our Annual Leadership and Awards Dinner.
We also will have continuing education sessions throughout the weekend in a variety of pharmacy topics. We hope you join us for our first live event back.
https://www.papharmacists.com/page/Annual
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Introducing Nancy Gadelsayed BS, RPh., | PGX for Pharmacists

Our special guest & newest host of the PGX for Pharmacists Podcast, Nancy Gadelsayed BS, RPh.
Nancy Graduated pharmacy school from Cairo university in 2005, top %10 of her class, with 3.9 GPA
She has been practicing as a pharmacist in the States since 2007, with passion for personalized medicine. She is currently a pharmacy manager at a big retail company and is also the founder and owner of Texas Pharmacogenomics Consulting LLC. And is a big advocate for pharmacists and their value in the healthcare team.
She has extensive experience in retail pharmacy management and inclusive leadership . Developed and trained teams and brought on board, she leads with passion. She mentors new pharmacists/practitioners and enjoys precepting pharmacy students. Nancy found her true calling in PGx, so she founded her PGx consulting company, Texas Pharmacogenomics Consulting LLC. She believes in giving back to her community, so she volunteers at a local non-profit organization for mental health services, she develops educational materials on mental health drugs for their staff to use in their daily work routine while they are serving patients. She also helps them develop tools and procedures to assist in patients' adherence and decrease their costs of services. texaspgx.com
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Analyzing Dos and Don’ts of Patient Centricity | DarshanTalks

On this episode of @darshantalks, we had discussed Dos and Don'ts of Patient Centricity with guest Erica Devine. Erica Devine, Senior Manager, Patient Support Stakeholder Experience at Otsuka Pharmaceutical Companies (U.S.) (https://www.otsuka-us.com/), had spoken to us about a multi-stakeholder angle of patient centricity, which impacts medical affairs, clinical research, pharmaceutical marketing etc.
The perceived trust from patients is not finite and keeps changing regularly, but it is crucial to maintain that trust. She had used an example of a map to explain the significance of patient centricity. The map is the artifact or visual representation of patient experience, which needs to be communicated as part of the company's target to all employees. The process that gets you there to create the artifact is more critical.
Similarly, the methodology used to gather research captures the end-user's needs better. Patient centricity used to be an ex-post tool, where companies try to fix patient's problems after it arises, but now due to machine learning and AI analytics, they can predict patient issues in advance. She highlighted the concept of "journey mapping" of patient information, from field forces, like clinicians who have met the patient in person for a consultation to legal, where they have never interacted with the patient, but they have signed some documents for treatment.
For this, discovering information and shifting through the data dump is required, which is time-consuming. This is worth it in the long run because it leads to a more comprehensive compilation of patient data, which can serve the client better and make more sales. Even though systems are in place, it is hard to know who to call to get resources such as insulin for diabetes. There is a need for a uniform structure or one place to go for resolving all healthcare queries. Example: Giving a list of resources patients can use for specific purposes. Rather than proving trustworthiness to the patient, addressing the places of concern, confusion and distrust would be a step in the right direction.
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